U.S. consumers spent $11.8 billion on Black Friday, says Adobe Analytics

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U.S. consumers spent $11.8 billion on Black Friday, says Adobe Analytics

Sat, Nov 29, 2025 0 Comments

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Nov 29 (Reuters) – American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.

Adobe Analytics expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% year-over-year and 5.4% year-over-year respectively.

(Reporting by Chandni Shah in Bengaluru, Editing by Lisa Jucca)

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U.S. consumers spent $11.8 billion on Black Friday, says Adobe Analytics

Nov 29 (Reuters) – American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed. Adobe Analytics expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% year-over-year and 5.4% year-over-year respectively. (Reporting by Chandni Shah in Bengaluru, Editing […]

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