Salem Radio Network News Wednesday, October 22, 2025

Business

Sale of beauty assets to L’Oreal will be “net gain” in results, Kering COO says

Carbonatix Pre-Player Loader

Audio By Carbonatix

PARIS (Reuters) -Kering’s sale of its beauty business to L’Oreal will result in a “net gain before tax” in Kering’s annual results, COO Jean-Marc Duplaix told analysts in a call on Wednesday when asked if the transaction would lead to a writedown.

Under the deal announced on Sunday, L’Oreal agreed to pay 4 billion euros for Kering’s premium fragrance brand House of Creed, which it bought for 3.5 billion euros in 2023, as well as exclusive rights to develop fragrance and beauty products for 50 years under Kering’s Bottega Veneta and Balenciaga labels.

The agreement also includes a 50-year licence for beauty products under the Gucci label once a current agreement with Coty expires in coming years, and believed by many analysts to be the most valuable part of the deal. 

Duplaix declined to break down how much each of the deal’s different parts was worth in the overall agreement.

(Reporting by Tassilo Hummel)

Previous
Next
The Media Line News
Salem Media, our partners, and affiliates use cookies and similar technologies to enhance your browsing experience, analyze site traffic, personalize site content, and deliver relevant video recommendations. By using this website and continuing to navigate, you consent to our use of such technologies and the sharing of video viewing activity with third-party partners in accordance with the Video Privacy Protection Act and other privacy laws. Privacy Policy
OK
X CLOSE