(Reuters) -Puma forecast 2025 currency-adjusted sales growth of a low- to mid- single-digit percentage on Tuesday, below the previous year’s level due to a soft performance in the United States and China. Puma expects ongoing geopolitical tensions and economic challenges – especially trade disputes and currency volatility – to take a toll on sales, as […]
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Puma sees 2025 sales slowdown on weakness in US, China
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(Reuters) -Puma forecast 2025 currency-adjusted sales growth of a low- to mid- single-digit percentage on Tuesday, below the previous year’s level due to a soft performance in the United States and China.
Puma expects ongoing geopolitical tensions and economic challenges – especially trade disputes and currency volatility – to take a toll on sales, as U.S. President Donald Trump’s tariff policies stoke fears the country could be heading for a recession.
The German company expects to incur one-time costs of up to 75 million euros ($81.96 million) in 2025 due to a cost-cutting programme launched after its 2024 annual net profit missed expectations.
Full-year adjusted earnings before interest and taxes (EBIT) are seen in a range of 520 million euros to 600 million euros, with the non-adjusted figure at between 445 million euros and 525 million euros, including the one-time cost of its efficiency initiative.
Puma reported weak fourth-quarter sales and a drop in 2024 profit in January, feeding into concerns about its ability to compete with bigger rivals Adidas and Nike and fend off newer, fast-growing brands such as On Running and Hoka in the $400 billion global sportswear market.
($1 = 0.9151 euros)
(Reporting by Gursimran Kaur in Bengaluru and Maria Martinez in Berlin; Editing by Alan Barona, Kirsten Donovan)