More people cutting coffee consumption in 2nd-largest market Brazil, study shows

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By Roberto Samora

SAO PAULO, Sep 29 (Reuters) -More Brazilians have reduced their coffee consumption, according to a bi-annual study carried out with over 4,000 people in Latin America’s largest economy reported on Monday.

WHY IT’S IMPORTANT

Brazil, the world’s largest coffee producer, is also the second largest coffee consumer, behind the U.S.

Earlier this year, global coffee prices hit record highs due to supply issues in producers such as Brazil and Vietnam.

In Brazil, coffee has been among the foods and drinks whose prices have risen the most within the country’s official inflation index IPCA in last two years.

BY THE NUMBERS

Some 24% of respondents said they have reduced their coffee consumption, according to the study, commissioned by the Brazilian coffee industry lobby Abic to research institute Axxus. That was up substantially from 3% in 2023, 5% in 2021 and 7% in 2019.

Meanwhile, 2% of respondents said they have increased their coffee consumption in 2025, far lower than 16% in 2023, 49% in 2021 and 36% in 2019.

Respondents who said they drink more than six cups of coffee per day fell to 26% in 2025, from 29% in the previous edition of the study.

KEY QUOTES

“The survey showed an important drop in the intensity of consumption,” said Sergio Pereira, one of the coordinators of the study.

“We also observed a greater weight of price in the purchasing decision,” said Pereira, also a scientific researcher at the Coffee Center of the Campinas Agronomic Institute, a partner in the study together with the Center for Industrial Economics and Technology at University of Campinas.

(Reporting by Roberto Samora; Writing by Andre Romani; Editing by David Gregorio)