(Reuters) – Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks. The Meta-owned company is looking to take advantage of TikTok’s uncertain status in the United States, aiming to […]
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Instagram may launch Reels as separate app, the Information reports
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(Reuters) – Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.
The Meta-owned company is looking to take advantage of TikTok’s uncertain status in the United States, aiming to provide a similar video-scrolling experience, the report added.
Meta did not immediately respond to Reuters’ request for comment.
In January, Meta also announced a new video-editing app, Edits, a move seemingly aimed at acquiring a share of the user base of CapCut, a similar video-editing app owned by TikTok’s parent company, ByteDance.
Meta previously tried out a standalone video-sharing app called Lasso in 2018, with the goal of competing with TikTok, but the app did not gain much traction and the company later shut it down.
(Reporting by Kritika Lamba in Bengaluru; Editing by Mohammed Safi Shamsi)