Nov 6 (Reuters) – Fox Corp on Friday completed its $22 billion acquisition of Roku, a major bet that the streaming platform will bolster the broadcaster’s advertising business and expand the online reach of its sports and news programming. Announced in June, the cash-and-stock deal gives Fox access to the more than 100 million households […]
Science
Fox completes $22 billion Roku deal to expand digital reach
Audio By Carbonatix
Nov 6 (Reuters) – Fox Corp on Friday completed its $22 billion acquisition of Roku, a major bet that the streaming platform will bolster the broadcaster’s advertising business and expand the online reach of its sports and news programming.
Announced in June, the cash-and-stock deal gives Fox access to the more than 100 million households using Roku’s platform, potentially helping the cable TV-reliant media company build a larger digital audience and better target ads.
(Reporting by Aditya Soni in Bengaluru; Editing by Shilpi Majumdar)