SHANGHAI, Jan 7 (Reuters) – Chinese smartphone maker Realme said on Wednesday that it was being integrated into Chinese consumer electronics company, Oppo, as a subbrand, in a move that aims to pool resources and cut costs for the two companies that share a parent firm. Realme, whose smartphones are sold in India, Southeast Asia […]
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Chinese smartphone maker Realme set to become an Oppo subbrand
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SHANGHAI, Jan 7 (Reuters) – Chinese smartphone maker Realme said on Wednesday that it was being integrated into Chinese consumer electronics company, Oppo, as a subbrand, in a move that aims to pool resources and cut costs for the two companies that share a parent firm.
Realme, whose smartphones are sold in India, Southeast Asia and Europe, is owned by Chinese consumer hardware giant BBK Electronics, which also owns the Oppo and Vivo smartphone brands.
(Reporting by Brenda Goh;Editing by Bernadette Baum)