McDonald’s posted weak sales in the second quarter as increasingly value-conscious consumers paid fewer visits to restaurants. [CutID: <Cuts> MCDONALD’S-SALES-house-q-MONam.mp3 Time: 21s Title: MCDONALD’S-SALES-house-q-MONam Out-cue: value and affordability] TAG: Correspondent Jeremy House reporting. McDonald’s introduced a $5 meal deal at U.S. restaurants on June 25, but that was too late to affect second quarter results. […]
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McDonald’s posts weakest sales since the pandemic
McDonald’s posted weak sales in the second quarter as increasingly value-conscious consumers paid fewer visits to restaurants.
[CutID: <Cuts> MCDONALD’S-SALES-house-q-MONam.mp3
Time: 21s
Title: MCDONALD’S-SALES-house-q-MONam
Out-cue: value and affordability]
TAG: Correspondent Jeremy House reporting. McDonald’s introduced a $5 meal deal at U.S. restaurants on June 25, but that was too late to affect second quarter results. McDonald’s said its second quarter revenue was flat at $6.5 billion.
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VERBATIM: The Chicago burger giant says its same-store sales, or sales at locations open at least a year, fell 1% worldwide in the April-to-June period. It was the company’s first same-store sales decline since the fourth quarter of 2020. McDonald’s warned in April that inflation-weary consumers were seeking better value and affordability.