An “affordability shift” is taking root in the U.S. auto industry. The trend is being led by people who feel they can no longer afford a new vehicle that would cost them roughly today’s average selling price of more than $47,000, a jump of more than 20% since before the pandemic. The trend is causing […]
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Fewer Americans In The Market For A New Car
An “affordability shift” is taking root in the U.S. auto industry. The trend is being led by people who feel they can no longer afford a new vehicle that would cost them roughly today’s average selling price of more than $47,000, a jump of more than 20% since before the pandemic. The trend is causing car makers to take a second look at their sales and production strategies.