Black Friday reigns as biggest day for in-store shopping

Black Friday still reigns as the biggest day of the year for in-store shopping. Retailers have been pushing early holiday sales for weeks, but the day after Thanksgiving remains an incredibly important day for department stores, shopping malls, and merchants. Many shoppers browse and buy online, but brick and mortar stores still enjoy a surge in foot traffic this holiday weekend as bargain hunters look for deals. This year, there are five fewer days between Thanksgiving and Christmas.