( ) -q-24- UNDATED (Correspondent Jeremy House) “social media networks.” A lot of “What ifs” still surround a bill the U.S. House passed last week that would mandate TikTok′s Beijing-based parent company to sell its stake in the platform or face a nationwide ban. [CutID: <Cuts> BIG-BRANDS-TIKTOK-house-q-MONam.mp3 Time: 24s Title: BIG-BRANDS-TIKTOK-house-q-MONam Out-cue: social media networks] […]
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Big brands could pivot easily if TikTok goes away
( ) -q-24- UNDATED (Correspondent Jeremy House) “social media networks.”
A lot of “What ifs” still surround a bill the U.S. House passed last week that would mandate TikTok′s Beijing-based parent company to sell its stake in the platform or face a nationwide ban.
[CutID: <Cuts> BIG-BRANDS-TIKTOK-house-q-MONam.mp3
Time: 24s
Title: BIG-BRANDS-TIKTOK-house-q-MONam
Out-cue: social media networks]
TAG: Correspondent Jeremy House reporting. Industry analysts say it will be more difficult for smaller firms and solo entrepreneurs to rebound if TikTok goes away.