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Amazon hopes to improve its product reviews for customers through AI

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( ) -q-21- UNDATED (Correspondent Jeremy House) “earlier this year.”

Amazon is rolling out a generative AI feature that summarizes product reviews for customers.

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TAG: Correspondent Jeremy House reporting. The tech giant says the feature is now available for a subset of mobile shoppers in the U.S. and it may expand it to more shoppers based on customer feedback.

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VERBATIM: The company says it will use AI to pick out common themes in reviews and summarize them in a short paragraph on the product detail page. The feature is designed to help shoppers determine at a glance what other customers said about a product before they spend more time reading through individual reviews. Amazon began testing it earlier this year.

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